Adam Driver: The Latest ‘Girls’ Star to Add to His Fashion Resume

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This would turn Hannah Horvath on in an instant: Adam Driver, who plays her boyfriend/ex/friend with benefits/who knows anymore, is trying his hand at fashion–and he’s doing it shirtless, true to his character in the Golden Globe-winning series. Not only is the 29-year-old actor starring in an Annie Leibovitz-shot editorial in Vogue’s September issue, he’s also putting the hoodie and jeans back on for Gap’s “Back to Blue” fall campaign. Driver’s rebellious, magnetic look works for both high fashion and mass-market–but something tells us his character Adam Sackler would rant about the corporate aspect. (Speaking of Adam Sackler, Season 3 of Girls premieres on Jan. 2014 and can’t come soon enough for us.) The cinematic September issue editorial, set in the Irish countryside, was styled by the inimitable Grace Coddington. In it, Driver plays lover to model Daria Werbowy–all tweed, sweaters and long skirts–posing with his arms around her, steering her in a boat and riding a donkey while she follows. Driver’s work for Gap uses his “manly man” side every bit as deftly. As the struggling brand continues to try to revive itself by tapping into pop culture, the iconic styles remain: for fall, Driver and model Dree Hemingway don denim, chambray and other classic styles. Shot by Dutch photography duo Inez van Lamsweerde and Vinoodh Matadin, the campaign marks Gap’s return to TV advertising for the first time since 2009. The TV spots will debut mid-September, and there will be print and digital aspects as well. As part of the digital platform, Girls costume designer Jenn Rogien will give style advice on Gap’s Styld.by page. Not to be outdone by Hannah’s boyfriend, several other Girls stars have also made forays into fashion: Allison Williams, if WWD is to be believed, spent the last year calculating her fashion debut before making her big “coming out” in Oscar de la Renta at the Emmys. The daughter of NBC news anchor Brian Williams wore Ralph Lauren to the 2012 Met Ball, was a guest at Diane von Furstenberg on Fashion’s Night Out and sat in the front row
Style & Design | TIME.com