Coke’s Contest Takes Time (and Soda)

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A promotion from Coke offers big-screen TVs, expensive trips and other prizes to loyal Coke drinkers. But to obtain the loot, customers need to jump through a lot of hoops. Claiming some of the biggest prizes could require you to drink thousands of bottles of soda, and repeatedly visit a Web site over several months. Plus, join a discussion.
WSJ.com: The Numbers Guy