News – Is the status quo the biggest threat to salespeople?

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Research has shown that a salesperson’s biggest enemy is the status quo. What can you do to make change more attractive to prospects? Numerous studieshave shown that people remember things far better when the information is presented visually. If salespeople can appeal to the visually centred, decision-making part of the brain, they can improve their chances of creating the buying vision and defeating the status quo.
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