News – VW Risks its $31bn Brand and Germany’s National Reputation

, , Comments Off on News – VW Risks its $31bn Brand and Germany’s National Reputation

Recent revelations that, at the time of writing, as many as 11 million diesel vehicles may have been fitted with software designed to deceive emissions testers, have dealt a hammer blow not just to Volkswagen’s reputation but potentially to the entire German nation brand. David Haigh, CEO of brand valuation and strategy consultancy Brand Finance, gives his view on the scandal that has sent shockwaves around the world.
TheSalesPro.co.uk – The Sales Professionals Online Community